Starling Group

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Introduction to company

Starling group founded in 1986 is one of the first family offices globally dedicated to investing in the private equity funds and venture capital class.  Since then it has grown into a respected trusted and highly successful family office with a global investment portfolio.  Starling today  boast  of an extensive  and diversified  global portfolio consisting  of buyouts funds and  venture capitals funds  with exposure  to various private equity  markets such as  the north American,  European, and Asian  private equity markets.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Computerization / Software Requirements

Starling group were completely working manually in each department before ZOHO apps, all of their department including sales, operation, marketing, finance and Human resources were totally relying on manually systems, and they were looking for CRM, Finance, HR and Employees Traveling expense management system.

 

Challenges

Due to large number of employees and spelled across 3 countries they were not able to track employees and the cases of investments and there status, Along with its getting really difficult to manage employees and their travelling expenses management as they are always moving remotely across the globe and the back log works piles up converting it into tedious job for operation and finance..

 

Solution

AL-FAHAD proposed and Implemented ZOHO ONE in which ZOHO CRM for their sales operation management, ZOHO Books for purchase management, ZOHO Expense for employees expense management and ZOHO PEOPLE for Human Resource management in starling Group as whole package via ZOHO ONE Apps.

 

Benefits

Now Starling is using centralize platform streamlined with end to end integrated system on cloud technology provided by ZOHO, They are successfully driving the business in smoother pace now. There employees are happy and streamlined, all the expense doesn’t matter it took place either in France, Saudi Arabia or UAE it hits the system real time and cases are expedited same time.

 

Results

Now they are able to track the employee’s expenses, their investment journey and there People with the help of ZOHO ONE with single click, there owners are aligned and there business is smooth.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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